Three Ways of Doing Sociology - Free Essay Example

Sample details Pages: 2 Words: 568 Downloads: 10 Date added: 2017/09/20 Category Sociology Essay Type Narrative essay Tags: Study Essay Did you like this example? Essay Question #1 (Chapter 2 #2) There are three ways to do sociology, the first being positivist sociology which is â€Å"the study of society based on systematic observation of social behavior† (Macionis 31). The second is interpretive sociology which is â€Å"the study of society that focuses on the meanings people attach to their social world† (Macionis 36). The third way to do sociology is critical sociology this is â€Å"the study of society the focuses on the need for social change† (Macionis 36). They all focus on the main idea of studying society but differ in the way they go about studying it. The approach Durkheim used most often was positivist sociology. This sociology is used based on the fact that there is an objective reality that exists. This method likes to have things to actually measure and usually done in a lab. They have to define the concepts for their experiments and out into place what variables and controls they will use. Most sociologists that use this method go for the cause and effect aspect of society. These sociologists try putting aside their beliefs and attitudes to keep them from interfering with their results which is called objectivity (34). The limitations to this method are: 1. Human behavior is too complex for sociologists to predict any individual’s actions precisely. 2. Because humans respond to their surroundings, the presence of a researcher may affect the behavior being studied. 3. Social patterns vary; what is true in one time or place may not hold true to another. 4. Because sociologists are a part of the social world they study, they can never be 100 percent value-free when conducting social research. (Macionis 35) This method is still used widely in current day society and sociologists use replication to try to limit these issues from happening too often. The approach that best describes Weber’s work in the study of sociology is the interpretive sociology. This me thod is based on people’s understandings of their actions and surroundings not on what they do. Reality is subjective in this method. Sociologists that use this method find it more important to base their results on interacting with others and making sense of their everyday life (36). Marx’s work is best described as the critical sociology way of exploring society. In this approach sociologists focus on the social need for change (36). They ask moral and political questions and try to change society to fit into their mold of what it should be. They do not use the objectivity rule as much in this approach. It is always trying to show how society should be improved and changed to match their beliefs and morals (37). A similarity in all three is that they are studying how society works and why it works the way it does. I honestly have looked at society from all three points view since studying this more. I personally tend to gravitate towards the interpretive approach as most of us do I am sure. It is so easy to look at society and depending on their actions show the meanings people attach to their world. To reiterate the three ways to approach sociology are positivist, interpretive and critical. They each have their strong points and their faults it really depends on what you really want to study about society and peoples social behavior on which you choose to use. Works Cited Macionis, John J. Sociology. 13th Edition. Upper Saddle River, NJ: Pearson Prentice Hall. 2010. Three Don’t waste time! Our writers will create an original "Three Ways of Doing Sociology" essay for you Create order

An Objective Of Mission Television Advertising Campaign Essay

Objective of Campaign The main objective of Mission Television’s advertising campaign will be to effectively complete one mail goal. The number one goal that the company will aim for in this first round of adverting will be to deliver informative advertisements to allow viewers, audience, and fans to learn more about the Mission Television brand, its services, and what the company is all about. This informative advertising will tell potential consumer and others within the marketplace about the product, explain how it works, provide pricing and product information, and will help the organization to build awareness for the product as well as the company. The brand image of the product and the company will be compatible and complementary to send the best message possible to the market. Mission Televisions advertising campaign should offer enough information to consumers to motivate them consumer to take some sort of action, whether that be researching the company more, stopping by a store location, or signing up for Mission Television services. Grand Opening Overview The Mission Television Organization will officially host its grand opening celebration at their headquarters on April 29, 2017. The main celebration will begin at 10:00 am on Saturday Morning and will go until 6:00pm that evening. The celebration will feature a cookout, with burgers, hotdogs, sausages, pulled pork, steak and cheeses, and many other food options. There will be family friendly, and adult drinksShow MoreRelatedGrafica Inc Case1688 Words   |  7 PagesSUMMARY Grafica Inc. was an advertising firm started my Ms Debra Taeschler in 1986 with her colleague, working in Landmark Associates and her husband John Taeschler. By 1998 Grafica had grown in full-service advertising agency. It was located in Chester New Jersey and it was particularly well-known for its expertise in integrated marketing approach to customer relationship management and its expertise in using digital technologies in marketing communications and advertising. In 1999 the Grafica wasRead MorePlan The Integration Of Promotional Strategy For A Business Or Product Essay1521 Words   |  7 PagesCarry out the development of a promotional plan for a business or product. LO- 4.4: Use appropriate techniques for measuring campaign effectiveness. The personal care brand CINTHOL started 1952, in India as a first deodorant and complexion soap brand by Godrej. The philosophy of CINTHOL has summarized in the word â€Å"Alive is Awesome†. With this motto, CINTHOL mission is giving people incredible experience any other sides of the world. CINTHOL been endorsing with the celebrities like Imran KhanRead MoreTOMS Shoes Public Relations Campaign1021 Words   |  5 PagesTOMS Shoes PR Campaign Table of Contents Situation Analysis 2 Critical Issues 2 Core Problem 3 Campaign Goal 3 Objectives 3 References 4 TOMS shoes was founded by Blake Mycoskie in 2006 based on the simple line: One for One. With every pair of shoes purchased, TOMS will give a new pair of shoes to a child in need. The TOMS mission statement translates to utilizing the individual consumer’s buying power in order to benefit the greater good of the world. The TOMS mission statement transformsRead MoreRed Bull Energy Drink1672 Words   |  7 Pagescustomers. While different departments such as sales, direct mail and advertising can help each other through Data Integration. This requires a marketing information system which collects and shares relevant data across different departments. Vertical Integration means marketing and communications objectives must support the higher level corporate objectives and corporate missions. Check out the Hall Of Fame later for more about missions. Meanwhile Internal Integration requires internal marketing - keepingRead MoreMaking an Advertising Campaign3402 Words   |  14 PagesMaking an Ad Campaign and Beyond... Submitted To: Prof. Neela Rao Submitted By: The 6th Element - Shamli R Bhojwani (20737) - Monica S Jedhe (20746) - Rashika N Chanchlani (20739) - Sameeksha S Makhijani (20748) - Pooja M Wadhwani (20763) Remarks: Dated: 16/09/09 TOPICS 1) Introduction - 5 M’s of Advertisement - Hierarchy of Effects Model 2) Setting of Objectives 3) EstablishingRead MoreSwarovskis Marketing Plan1115 Words   |  4 PagesDescribe Product Swarovski frame for the Samsung Smart 50 Inch TV with anti-glare screen. Mission Statement The mission statement for this campaign is To enhance the aesthetic beauty of every home. Objectives The marketing plan should have objectives that meet the SMART criteria, which are specific, measurable, achievable, realistic and time specific. The first objective of the marketing plan is to raise awareness for the product, which is measurable because we can take studies of consumerRead MoreMarketing Audit: Coke Zero1125 Words   |  4 Pagespublic drinking a feminine beverage like Diet Coke. Perceptual map Diet beverages have long been seen as female-oriented because society views caloric concerns to be intrinsically feminine. A good example of this is the Diet Coke hunk advertising campaign, in which women drinking diet sodas were seen ogling attractive men while the women were working. The perception encouraged of Coke Zero, in contrast, is a laddish coke. It was first marketed with a tag line that sounded like a beer advertisement:Read MoreUnder Armour Business Strategy1193 Words   |  5 PagesOrganizational Strategy The rapid success of Under Armour is not a mistake. The company dominates the performance apparel category. According to Founder Kevin Plank, â€Å"The mission of Under Armour is to make technically advanced products that are engineered with superior fabric construction, to provide proven innovation available to the masses-aimed at making athletes perform better† (UnderArmour.com). Under Armour uses many marketing initiatives including athlete endorsement, product placement,Read MoreMarketing Concept Of Marketing Concepts1131 Words   |  5 PagesIn this Reebok company I talk about a Promotion of a product that how a company promotes his brand. Vision statement: Continue bring inspiration to present and future athletes, while maintaining the company standard of quality for its product. Mission statement: At Reebok, we see the world a little differently and throughout our history have made our mark when we have the courage to challenge conventions. Reebok creates products and marketing programs that reflects the brand unlimited creativeRead MoreGuidelines Of A Healthy Food Cafe1265 Words   |  6 PagesMission statement: To be a leading Healthy Food cafà © business that provides quality’s healthy food products, healthy eating and proper physical activities for our customers. Gino’s Healthy Food Cafà © also plan to educate our customers of how vital it is to maintain a good healthy habit. Marketing objective: †¢ Inform consumer about the benefit of our product and it advantage it’s has over our competitors product that will lead to 10 percent increase in sales within six months. †¢ Educate the Australian

The Importance of French Education for Engineers Free Essays

French education for engineers is significantly different from that of the United States. This fact will be the topic of this paper as well as the sequencing of French education. There are four schools in France that provide for the bulk of the engineering education after high school. We will write a custom essay sample on The Importance of French Education for Engineers or any similar topic only for you Order Now These are called National Instituts For Applied Sciences or INSA. These institutions are very comprehensive and high level. The National Instituts For Applied Sciences or INSA take students who have completed their secondary school studies and select them on the basis of their examination results and their academic records. The recruitment is highly selective. In 1991, 11,000 candidates with a science baccalaureat applied for about 1,200 places.[1] It is therefore obvious, that the INSAs attract students with a high level of scientific education in mathematics, physics and chemistry. The studies begin with a two-year basic study program in the Premier Cycle, which is comprised of general science courses in mathematics, physics, chemistry, mechanics and computer science. These courses are also complimented with courses in the Liberal Arts. The students who pass the first and second year exams are admitted to the Engineering Departments where they continue their studies for three additional years. This enables the students to specialize in nearly all the different engineering sciences: computer studies, mechanics, physics, chemistry and biochemistry. One original aspect of the INSAs is that, the number of students in a department can vary depending on the state of employment prospects. All the INSAs train their students according to the same principles and curricula as the other four institutions. The First cycle is a two-year program of common core classes that welcomes secondary school graduates. Its goal is to prepare students for entry into one of the Institute’s specialized departments. The initial qualifications of those who apply for admission to INSA guarantee the high quality of the students: 80% of them graduate in 5 years and 5% in 6 years. [1] Engineering studies start concurrently with the first year of their training. After a two-year preparatory phase, the first cycle begins putting an ambitious regiment into place. The goal of this regiment is, first of all, to give students the common scientific, technical, and liberal arts training necessary for all departments. In order to achieve this goal, course work is divided into modules that are independent of each other. The second goal of the regiment is to encourage students to make the transition from high school student to a responsible higher level student with clearly defined professional goals. As a result of the quality of these different goals, the first cycle plays an important role in both engineering sciences as well as the liberal arts through both years. EURINSA is another two-year European first cycle in engineering studies that has, since 1991, been training European students (including French students) to be part of an international team. The scientific training, conducted in French but adapted to engineering students from different backgrounds (language abilities), allows the students to enroll in any one of the four INSAs in France or even in one of their European counter parts. The program is open to approximately 100 students (at each institution) of whom 1/3 are French, 1/3 are from other European countries, and 1/3 from Central and Eastern Europe.[3] The INSAs produce highly qualified engineers. There are some main differences between studying at an INSA and in the universities of the other European countries. One difference is that French students specialize only at the end of the first two years (the â€Å"Premier Cycle†). This form of training provides them with a vast scientific background, which guarantees a good overall training in the engineering sciences. This method also allows them to change their area of concentration, if necessary during the course of their career. As the INSAs and the â€Å"Grandes Ecoles† are highly selective, very few students drop out during the Premier Cycle whereas, in the traditional university system, there is a high dropout rate or at least a decision to change their course of study. Unlike the University system, the students at an INSA have many general courses. Although all European countries announce a training scheme which lasts approximately 5 years, the fact that attendance is not 100% and that students are permitted to repeat years, means that becoming a qualified engineer could take two or three years longer.[3] Engineering training fields and engineer status differ widely among countries. In other European Countries as well as the United States for example, the seemingly simple problem of correspondence among degrees, not to mention equivalence, is far from being solved, and the notion of harmonizing the numerous systems does not seem realistic. Educational system’s specification’s are deeply rooted in the country’s culture, industry and economy. Large discrepancies appear in Europe between: kinds of high-school studies and their length before college entrance, means of student recruitment, length of training (in terms of number of years of study), degree awarding, academic recognition, professional recognition, etc. In many countries, two engineer profiles coexist: a design engineer with a broad background training, and a production and application engineer. For each profile, there are nevertheless important national particulars. With such diversity, one may understand why a foreign candidate admission in a French engineering college does not assume automatic level equivalence rules. Instead results from various factors: number of study years, major and minor fields of studies, major projects, etc. Therefore, there is only one European general objective in this area, dealing with recognizing degrees obtained after at least three higher education years. These are valued for entrance in professions having regulated access. Because of this definite lack of equivalence standards, Europeans have decided to develop student and professional mobility by recognizing and validating studies engaged in at colleges in other countries . This process has strongly developed in some cases, through the development of programs leading to double degrees, or through the E.C.T.S. project (European Credit Transfer System), based on academic credits which are transferable within higher education institutions of the European Union.[3] Institutions wishing to participate in E.C.T.S., particularly those following non-university framework, must make great efforts to adapt. They have to reorganize their training programs or curriculum with credit hours and they have to use a universal grading scale. The University of Technology of Compiegne (UTC) was the first French engineering school to engage in ECTS in the field of mechanical engineering. Other schools, like INSA of Lyon have more recently done the same. Apart from this very structured system, recognition of study periods among institutions from several countries appears more and more to be an essential component of an international open policy. Partnership agreements exist also with American universities, for instance between the Institut National Polytechnique de Lorraine and Kansas State University and University of Wisconsin at Madison. Developing this practice and expanding the student exchanges depends on firm relationships between foreign schools. A new attitude has developed, where one takes notice of differences between systems, without making value judgements. Thus, these new relations are creating more awareness of the equivalence problem and providing better methods for rectification. The École Polytechnique constitutes the â€Å"graduate schools.† It takes 2 to 3 years of study and, in 1993, there were 46,000 students enrolled in the second cycle.[3] Each year, the École Polytechnique admits slightly more than 400 students into the Second Cycle, via traditional competitive examinations.[4] These students are of both sexes, may be either French or foreign, and are approximately 21 years old. The instructional program for the Second Cycle consists of two years of advanced courses in the fundamental sciences. The program is evenly divided between a core curriculum, and an elective curriculum that includes individual research projects. All students follow the core curriculum, which includes courses in pure and applied mathematics, computer science, mechanics, physics, chemistry, biology and economics. The core curriculum also includes courses in the humanities and social sciences, as well as in several modern languages. Upon successful completion of these two years, students are awarded the diploma of Ingenieur de l’École Polytechnique. Relatively few of them begin their careers upon graduation. The vast majority of graduates choose to follow their studies with specialized training in engineering or business administration, or with the preparation of a doctoral degree. The French nationals, in view of the obligations of their status as polytechniciens, may choose to pursue technical training in France, at one of its engineering schools (such as the École des Mines, the École des Ponts et Chaussees, or the École des Telecommunications) They complete their last two years of education, and receive the corresponding Diplome d’Ingenieur. Since 1996, French nationals have undertaken such training at foreign institutions, in Europe, America or Asia: they have a choice among 100 different instructional programs, at 29 foreign institutions, leading to an Engineering degree or a Masters of Applied Science or Engineering, depending on the institution selected.[3] These programs generally require between two and two and a half years. Special arrangements with the École facilitate admission to some of these institutions. After research training in France or at a foreign university, engineering school, or public or private research center, approximately four years, they obtain a doctoral degree, a Ph.D. or a similar degree in a basic or applied science. For business studies abroad, after several years of practical experience, they earn an MBA degree at one of seven institutions. Foreign students may undertake specialized training or prepare dissertations at institutions of their choice, including, of course, their home institutions. The past shows, however, that they tend to favor the programs offered to their French classmates. In any case, the École attempts to arrange that the two years of study at Palaiseau be properly validated in the programs of the students’ home universities. Foreign students are entitled to the same agreements as those offered to French nationals. The École Polytechnique’s Second Cycle in the fundamental sciences together with a specialization acquired at another first class institution, represents a training that is proving to be in particular demand in today’s economic market place. Indeed, each year large corporations come forward with expressions of their needs and suggestions as to where they believe the necessary applied training may best be obtained. How to cite The Importance of French Education for Engineers, Papers